Artscape
Graphic Design | 2023 Summer Semester
Artscape is an Arts Fair that markets Baltimore as a cultural hub, generates local community support for the arts, and stimulates economic development in the Mt. Vernon/Bolton Hill neighborhood. Artscape is showcases artists and makers, live concerts, visual arts experiences, performing arts, fashion designers, kid-focused activities, film, experimental music, comedy, literary arts programming and culinary delights.
Typography
Adobe Photoshop
Experiential Graphic Design
Adobe Illustrator
Secondary Research
Columbus Arts Festival
Takeaway: Even with new rebranding, they are cohesive across all platforms
Summerfair Cincinnati
Takeaway: With new theme every year, the logo is consistent and cohesive.
Current Brand Identity
The shapes have no contrast or letterform shape, so they can be illegible at times. The division between the logo works with splitting up the words of the wordmark can cause a hiccup in the rhythm.
By addressing these areas, I hope to be able to create a clearer brand presence throughout the design of the festival, that directly correlates to the new design of the logo.
